The most famous Foundation in the world

Rimmel foundation is the most famous Foundation in the world although it may not be the best Foundation it is sold in most countries around the world. Rimmel also known as ‘Rimmel London’ is a cosmetics brand currently owned by Coty, Inc. Rimmel was founded by Eugene Rimmel in 1834 in Regent Street, London, England. Eugene Rimmel helped at his dad’s new perfumery in London. When he was 24 Eugene was an expert perfumer himself, as he worked for so long with his dad as well as a cosmetics guru, and opened up his own store in Regent Street. When he died, in 1887 his two sons took over the business and it grew into what it is today. Rimmel produces make-up products like foundation and eye shadow etc. Rimmel has a motto which is ‘Get the London Look’. Which is regularly used on TV advertisements? Rimmel used to be modelled by Holly Willoughby who is a TV presenter. The current face of Rimmel is Mick Jagger's daughter Georgia May Jagger.